Marketing & Sales

Good communication is important and often underestimated, yet it is considered a central component of sustainable corporate management, a dialog of the value system and helps to raise awareness among suppliers, guests and employees. Green marketing creates a positive, modern image and is indispensable today for customer loyalty and attracting new groups of guests. Do good and talk about it - guests and employees can be sustainably inspired with storytelling and a smart communication strategy, among other things. Sustainability does not equal renunciation and should therefore always be communicated positively and excitingly at the same time and thus made perceptible and tangible.

Sustainable marketing strategies reveal a company's sense of responsibility, resource conservation, profitability, honesty and conviction. In addition, they offer an additional unique selling proposition as well as increased relevance and create stronger trust, better employee identification, cost savings and growth. Authenticity and a focus on sustainability are always rewarded by environmentally conscious customers.

Creative minds at Hotel Consulting Green Solutions with a great affinity for sustainability will support you in many ways:

Development of a green marketing action plan
eMail marketing: Creation of newsletter campaigns in the individual CI
Design of a modern, appealing website with positive sustainability aspects (German/English) including technical support
Content Marketing: Writing editorial copy / landing pages / press releases / blogs / philosophy etc.
Performance-Marketing: SEO strategy to optimize the ranking and indexing of your website / Google Analytics / Google Adverts
Creation of an online store (for in-house or regional products)
Graphic services (ads, flyers, catalogs, business cards, posters, logo design, infographics, etc.) - both digital and print (climate-neutral solutions)
Social media marketing support
IBE consulting, initialization and training (Internet booking solutions)
Support for CRM (Customer Relationship Management) strategy and software
Press relations - cooperation with renowned partners
Display advertising with graphic elements, such as banners or buttons
Mediation and development of radio advertising
Mediation of voucher cooperation

From strategy to implementation and performance measurement - with Hotel Consulting Green Solutions you benefit from a wide range of expertise in marketing measures that are individually, transparently and successfully implemented for your company.